Video: Woke Advertising




Woke Advertising

a non-political look at political advertising / marketing. Why are razors, shoes and bad drinks getting woke? Is there gold in dem hills?

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Reddit: www.reddit.com/coffeebreak
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Edited by Fincreates:

Music:
Kepsesk – Downtown

Mecca:83 – Solange’s Theme

Seneca B – Cream and Sugar feat Victoria Rojas

Shownotes:
Other creators who have talked about woke advertising (most of these feature a variety of politics)
Hbomberguy’s take:
Sarah Z’s take:
eNCA’s take:
Vegan Gains take:

Marc Pritchard (ad guy for P&G) talks about advertising

Gary Vee’s Keynote at Weiden and Kennedy

source

46 Comments on "Video: Woke Advertising"


  1. EDIT: Many of my fellow Youtubers are saying a recent change in the algorithm has been recommending old videos and de-ranking new ones. So if you enjoyed this video, please share it with friends, Reddit, etc. so people see it! I appreciate you all. <3

    Whenever I get tired, Coronas are MY favorite drink to unwind. Some people say the piss-water taste is gross on a level that is only surpassed by the disgusting aftertaste, but I DISAGREE. Whenever I have my Corona I'm reminded that not everything in life has to taste good, sometimes you feel like garbage and want a beverage to pair with that horror. So thank you to Corona for (nearly) sponsoring* this video. Please share so the good word of Corona can spread to your friends, family, and worst enemies.

    *actually not sponsored, because FTC stuff.

    Reply

  2. Your reasoning makes perfect sense! But I have to admit, I still hate these advertisements. I see politics everywhere, and I hate it. I almost want to find a monastery and join it because of it. Simply put, what happened to all the mediums where one could just, for an hour or so, forget all about all the problems of the world. It's probably the reason why anxiety seems to be on the rise. One moment, I'm trying to chill and forget all the issues I know of that need resolution, and then I get an ad which reminds me of an issue that needs resolution. Furthermore, my father and I own a small real estate business, we rarely have to pay for advertisement to get renters. Why? It's simply really. We don't treat our tenants like shit and we give them low rent for a good quality house. The result: whenever a renter leaves, they often always recommend us to their friends and colleagues. The advertisement that keeps on giving seems to be, for us at least, a good name and being fair to your customers.

    Reply

  3. Did you put the text in asking to work with Burger King or was that a part of the video you were showing? If the former, be aware that Burger King has actually subtly supported political violence recently. It may not be the best company to align yourself with.

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  4. Wait a second, you mean to tell me that advertisers would take advantage of an engagement-based algorithm and proven techniques of stimulating the human limbic system?! Impossible.

    Reply

  5. i hate all ads, especially woke ads, because it feels like a person trying to be your “friend” so that they can sell you things and that’s just sad

    Reply

  6. At first I was thinking "does he even knows Hbomberguy made a well put and lenghty video on this topic"
    Turns out, he KNOWS! And not only that, he even directly mention him and includes links in the describtion.
    I really begin to love this Coffee dude 😃👍

    Reply

  7. I have just realized that 'woke advertising' is just any 'halal/Islamic' business – you target a group, then you use their deepest (dogmatic) emotion to earn revenue.

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  8. Woke? 
    Controversial items?
    You mean left. Extreme left. The only came to support the radical left. The Marxist socialist left. 
    No right, conservative or nationalist messages. This is all too "old-fashioned", too "authoritative". The start of collapse of a well-established society.

    Reply

  9. So, yeah. We need a follow-up. Is this working for companies. Is it hurting Red Bull? Does the consuming public respond positively to racism or cop killing? I don't really understand how this isn't heraging customers. What am I missing?

    Reply

  10. Another factor is that through the internet, companies can reach to all ethnicities in the world… nobody is going to loose this opportunity to sell their socially adjusted product…

    Reply

  11. Lol just saw this vid now with your pinned post of 'share Corona with your friends and family'!! 🤣🤣🤣 Since it was a vid from a year ago, I'm assuming you didn't have Chinese intelligence on Corona???!!! 🤔😋🙄😕😂🤣🤣🤣 Love as always from Ireland 🇮🇪🍀

    Reply

  12. personally I don't like being pandered
    to or against it makes me think less of the brand and the media. I prefer when the add is separate from the content like before or after not during.

    Reply

  13. I watched the Gilette Ad and didn't go full apeshit. Companies do it because it's profitable and even if you think there going woke, in the end, you're still going to buy them. My problem is that they're aren't egalitarian to the workers who create these products that we take for granted. Hbomberguy did better video than you did but yours was okay.

    Reply

  14. Because the "sjws" will buy crap because of woke commercials, and boycot crap that isn't woke, whereas the more conservative opposition doesn't care and will buy whatever they want.

    Reply

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