Woke Advertising
a non-political look at political advertising / marketing. Why are razors, shoes and bad drinks getting woke? Is there gold in dem hills?
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Reddit: www.reddit.com/coffeebreak
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Edited by Fincreates:
Music:
Kepsesk – Downtown
Mecca:83 – Solange’s Theme
Seneca B – Cream and Sugar feat Victoria Rojas
Shownotes:
Other creators who have talked about woke advertising (most of these feature a variety of politics)
Hbomberguy’s take:
Sarah Z’s take:
eNCA’s take:
Vegan Gains take:
Marc Pritchard (ad guy for P&G) talks about advertising
Gary Vee’s Keynote at Weiden and Kennedy
EDIT: Many of my fellow Youtubers are saying a recent change in the algorithm has been recommending old videos and de-ranking new ones. So if you enjoyed this video, please share it with friends, Reddit, etc. so people see it! I appreciate you all. <3
Whenever I get tired, Coronas are MY favorite drink to unwind. Some people say the piss-water taste is gross on a level that is only surpassed by the disgusting aftertaste, but I DISAGREE. Whenever I have my Corona I'm reminded that not everything in life has to taste good, sometimes you feel like garbage and want a beverage to pair with that horror. So thank you to Corona for (nearly) sponsoring* this video. Please share so the good word of Corona can spread to your friends, family, and worst enemies.
*actually not sponsored, because FTC stuff.
You are VERY lucky I'm in a good mood, or that shot at the delicious pepsi would be enough for me to leave immediately smh
have you heard of "get woke go broke"?
Your reasoning makes perfect sense! But I have to admit, I still hate these advertisements. I see politics everywhere, and I hate it. I almost want to find a monastery and join it because of it. Simply put, what happened to all the mediums where one could just, for an hour or so, forget all about all the problems of the world. It's probably the reason why anxiety seems to be on the rise. One moment, I'm trying to chill and forget all the issues I know of that need resolution, and then I get an ad which reminds me of an issue that needs resolution. Furthermore, my father and I own a small real estate business, we rarely have to pay for advertisement to get renters. Why? It's simply really. We don't treat our tenants like shit and we give them low rent for a good quality house. The result: whenever a renter leaves, they often always recommend us to their friends and colleagues. The advertisement that keeps on giving seems to be, for us at least, a good name and being fair to your customers.
Did you put the text in asking to work with Burger King or was that a part of the video you were showing? If the former, be aware that Burger King has actually subtly supported political violence recently. It may not be the best company to align yourself with.
Wait a second, you mean to tell me that advertisers would take advantage of an engagement-based algorithm and proven techniques of stimulating the human limbic system?! Impossible.
i hate all ads, especially woke ads, because it feels like a person trying to be your “friend” so that they can sell you things and that’s just sad
“Racism is wrong and I hate it”
Ok now but my product
People need to understand that advertising is always solely focused on how to sell the product and make the most money.
This a more convincing video on the topic https://youtu.be/7bRhMLhc8wQ
At first I was thinking "does he even knows Hbomberguy made a well put and lenghty video on this topic"
Turns out, he KNOWS! And not only that, he even directly mention him and includes links in the describtion.
I really begin to love this Coffee dude 😃👍
I have just realized that 'woke advertising' is just any 'halal/Islamic' business – you target a group, then you use their deepest (dogmatic) emotion to earn revenue.
That Corona advert hasn't aged well hasn't it :], good content Though
Woke?
Controversial items?
You mean left. Extreme left. The only came to support the radical left. The Marxist socialist left.
No right, conservative or nationalist messages. This is all too "old-fashioned", too "authoritative". The start of collapse of a well-established society.
That pepsi ad ended racism.
So, yeah. We need a follow-up. Is this working for companies. Is it hurting Red Bull? Does the consuming public respond positively to racism or cop killing? I don't really understand how this isn't heraging customers. What am I missing?
They are venturing into this for the money. It's just simple understanding of the market.
Another factor is that through the internet, companies can reach to all ethnicities in the world… nobody is going to loose this opportunity to sell their socially adjusted product…
@0:30-.-I’m gonna guess this flavor is just vanilla ice cream colored call like Caucasian skin, seems like the kind of thing someone how would unironically do this would do.
Everything today is an ad.
2:08 first corona case found
Look up "Corporate Social Responsibility". I think you'll find it an interesting read.
Sincerely, a business student.
Is this an ad for all ads?
Liberal commercial: stick figure since its not gender baised….
But big advertisers forgot about the basic inalienable rule in advertising
"Go Woke, Go Broke"
< Gillette's toxic masculinity commercial was an epic failure. It rebounded on them badly and they lost millions of their most loyal customers >
Was this an 8 minute Gilette ad?
Imagine an ad going the other direction. Dunkin Donuts, the official donut shop of cops on their way to shut down riots.
I just realized I haven't watched a single TV ad in years first hand, just by YouTube reactions.
How can you have C B without the T
Hell yes it works, our sales quadrupled this month because we told every person who tried to "Cancel Culture" us to suck deez nutz 🥜
the vendor needs to know / remember / understand, they are a just a vendor.
. . . gillette will always be my ghostbusters 2016.
This video is made a year before, but is perfect for 2020.
Lol wendys out here droping a whole diss album
Lol just saw this vid now with your pinned post of 'share Corona with your friends and family'!! 🤣🤣🤣 Since it was a vid from a year ago, I'm assuming you didn't have Chinese intelligence on Corona???!!! 🤔😋🙄😕😂🤣🤣🤣 Love as always from Ireland 🇮🇪🍀
“Liquid Disappointment”
Got a bone to pick Coffee break?
personally I don't like being pandered
to or against it makes me think less of the brand and the media. I prefer when the add is separate from the content like before or after not during.
Corona doesn't need advertising anymore
Got it. Thank you ❤️
haha Corona
I watched the Gilette Ad and didn't go full apeshit. Companies do it because it's profitable and even if you think there going woke, in the end, you're still going to buy them. My problem is that they're aren't egalitarian to the workers who create these products that we take for granted. Hbomberguy did better video than you did but yours was okay.
2:11 tell that in 2020
Because the "sjws" will buy crap because of woke commercials, and boycot crap that isn't woke, whereas the more conservative opposition doesn't care and will buy whatever they want.
World class Marketer. Coffeee you are a Work class Marketer
I don't mind being woke actually, but if you are an actual leftism, its hard not to see woke advertising… at least as it is now, as being neoliberal garbage.
The ads are evolving…..South park season 19 did one of the best critiques on the subject