Video: Why Starbucks Failed In Australia




Why Starbucks Failed In Australia

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks’ attempted takeover, which led to an embarrassing retreat for the brand.

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Why Starbucks Failed In Australia | CNBC

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36 Comments on "Video: Why Starbucks Failed In Australia"


  1. So I found out Starbucks open in the Dominican Republic I'm Dominican and find a pretty funny considering how famous we are for coffee yet I'm still planning on going there as soon as I can when I go to visit family this year why not for coffee not for Frappuccinos but for the freaking coffee mugs you are here one they have for santo domingo and one for the whole country if they'd make one for santiago I'm begging my stepdad to take me when we go to Luperon to visit family which is about an hour from there just so I can get the mug

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  2. It's like the Mcdonalds of coffee, but kids don't drink coffee. Just a really uncool brand / image. Maybe they should try selling their takeaway coffee in non-branded cups

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  3. 120 Starbucks in Spain 🤨🤨. I only go into one to take a super diabetes white mocha once a month or less. I don’t understand that success in a country with such low salaries. American coffe is crap, syrups and syrups 🤢

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  4. STARBUCK KAGAK ENAK DI BANNED KEJADIAN ORANG MEMINUM KOPI SANIDA DARI STARBUCK AKHIRNYA MATI DAN MENINGGAL . MENDING ENAK KOPI LAMPUNG DARIPADA STARBUCK GUE GK PERCAYA ADA RACUN SIANIDA KALAU GK PERCAYA TENGOK AJA BERITA ADA MUNCUL KOPI STARBUCK MENGANDUNG RACUN SIANIDA BEBERAPA ADA KEJADIAN KORBAN MERUGIKAN MASYARAKAT , TEMAN ATAPUN SEKOLAH

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  5. Starbucks doesn’t need to succeed in Australia. It’s barely twice the population of LA. Having said that, Australian’s can tell what processed mass processed rubbish is compared to nuance.

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  6. haha – Australia isn't the USA or random EU country – check out Burger King, yeah thats right, it isn't called burger King in OZ 🙂 also Coca Cola was out sold 3 to 1 to a milk drink In South Australia Farmers Union Iced coffee – at the time it was the only place on earth where coca cola wasn't number 1

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  7. I think most of the people who don't like Starbucks don't like it because of how to them it's too corporate, American, etc. They don't dislike it because of the taste or cost.

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  8. starcucks coffe has so much sugar additives flavoring and colorings , that it resembles more of a milkshake with a coffe flavor, it could only do well in america. so no wonder why they failed when they tried to launch in a country where people know stuff about coffe , and average obesity rates arent 30 %.
    its like coffe for people who dont like coffe

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  9. I think also one thing that happens with strong brands like Starbucks is the standard starts out very high when the brand is exclusive. Once stores proliferate internationally down to the very local level, policing standards of both product and service is more difficult. And then the brand is taken for granted because it is so non-exclusive.

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  10. Yeah, I imagine Australia already has stronger competition in coffee. You need serious caffeine to stay awake in hot weather. And Australia as a nation seems to have higher standards and quality control in general. Maybe one reason why the cost of living is so high.

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