Video: Three Examples of Exceptional User Journeys

Three Examples of Exceptional User Journeys

Book onto Gary Hoff’s course now:

Gary believes that everything should tell a story, especially content for digital platforms. So, in his session, he explains the seven basic types of story. He articulates a customer journey and demonstrates how this journey affects behaviour. He then describes how to select the right digital technologies to enhance the user’s level of engagement. For those looking for digital storytelling professional development courses, creative writing courses, creative copy courses or digital storytelling training courses, Gary’s session is well worth exploring. Like all D&AD Creative Training sessions, Gary doesn’t do this alone. He expects participation from everyone who attends.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

D&AD Creative Training sessions are primarily designed to be of benefit to creative professionals at all stages of their careers. Attendees will gain confidence and hone their skills in traditional creative disciplines – art direction and copywriting, for example. Or learn techniques such as how to structure a brilliant presentation, how to propagate ideas using digital media, how to have ideas in the first place and much more besides.


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