The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day.
Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke’s advertising team to experiment and released its fare share of interesting campaigns.