Video: Sexism in Modern Advertising




Sexism in Modern Advertising

Psychology Final

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34 Comments on "Video: Sexism in Modern Advertising"


  1. Women are lucky they can vote. Vote with your heads, not your hearts and/or vaginas. And, looking at a lot of these liberal, women, those vaginas probably stink too.

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  2. I only spot sexisim in a few of them. maybe I'm just. To me it seems like advertisers trying to cash in on old family tropes. a lot of these ads are old too.

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  3. Men are bashed in so many ways. Like the common “nut shot” to the balls in movies. I’ve never laughed at that. It’s just not funny. Yet you see it in every comedy movie today. It’s almost obligatory. How bout instead of third wave feminists getting revenge for the wrongs of the past, they work to straighten things out and protect all people? Two wrongs don’t equal a right. This misandry is making some men hate women. And that’s not a healthy situation. People of all genders, races, religions, and sexual orientations should be in harmony together. Not against each other.

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  4. This is an accurate portrayal of men. You should look at media from the 1950's, they all mock womanhood and motherhood with subordination and inferiority. It was common to portray a woman's housework as easy and useless compared to a man's office job. And wives were depicted as being stupid and mindless in comparison to their husbands. Women's place in the family was portrayed as being in servitude to their husbands, they were given all of the manual labor in the home and work caring for kids while the husband came home to reap the rewards and perks of his wife's labor. For some reason, it was only his castle and it was only his kids and husbands were entitled the right to make all of the family decisions in a way that benefitted his whims. A woman's mind was never valued, she was just the maid in the family.

    It looks like men whin and complain when they see it done to them in media, but they had no problem when it was done to women. I see many men act in the ways this video describes. This is especially true in fundamentalist Christian homes where a wife is to eat up and worship even her husband's farts.

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  5. The latest advert I’ve seen is the most hypocritically sexist ad so far. It’s a Jean Paul Gaultier perfume/aftershave ad. The sexist bit comes at the very end where the woman grabs the man’s arse. Women never shut the fuck up about sexual harassment even if a man simply smiles at her, so how do you think this advert would go if the mad grabbed the woman by the arse?
    There’s no point in complaining to the ASA Advertising Standards Authority, who are directly responsible for this blatant sexism/sexual assault since they repeatedly refuse to ban sexism against men. The ASA are not fit for purpose and it’s time they went elsewhere to fail.

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  6. Who gives a fuck if they make these dumb ads, men built and run the world so these have no effect on us also they still show the women cooking, shopping and cleaning hahaha.

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  7. Btw, those same women with whom I worked in advertising ALSO made fun of the ONE chubby woman in our office. It was managed by women, yet they discriminated against anyone chubby, unattractive, or who wasn't trendy in attire. I was also sexually harassed by one female boss (even if I had been single I was turned off by her personality creeped out by the abuse of power). After declining to go to her house at night twice, she became hostile till I quit.

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  8. Honestly, while I think sexism is very wrong in the real world, these commercials are rather funny and have a sense of humor to them. You don’t have to be offended by everything you see on TV. If you don’t like it, look the other way. But lots of people find this type of humor funny. Like I said, I’m the real world, this is wrong and will never be right. But all these are are stereotypical ads and it’s all just for humor, something we’ve seemed to have lost in recent years.

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  9. Interesting that the comments on here are "what about women"? The fact is, that we're not talking about women right now. We're talking about men. The fact that the media and culture has been invalidating men and masculinity is a problem. 50% divorce rate later…

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  10. Men are portrayed as idiotic childish individuals that don't know a thing, while women are portrayed as serious, salty, humorless bitches. Both genders are sexist, so there you go. Quit whining and get over it.

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  11. Hey women! If you want equal right and equal pay, then PLEASE come over to my house when it's a hundred degrees outside and re-shingle my roof. I promise I'll pay you exactly what I would pay a man.

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  12. THIS VIDEO CLEARLY SAID SEXISM IN THE TITLE. NOT SEXISM AGAINST WOMEN. STOP ACTING LIKE IT'S A FUCKING MIRACLE WOMEN CAN BE FUCKING SEXIST TOO. JUST LIKE BLACK PEOPLE CAN BE RACIST.

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  13. What a women cooking and a man going to work is sexist? Sometimes in houses, it NEEDS to work that way. One person works, another person works and one of them just happens to be a man or girl. It's not saying girls were made for working, that would be sexist.

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