Video: Persuasive Techniques Used in Advertising




Persuasive Techniques Used in Advertising

This video is about Persuasive Techniques used in advertising, including:
-Glittering Generalities
-Symbols
-Transfer
-Testimonial
-Magic ingredients/scientific language
-Card Stacking
-Slogans
-Appeals

For each technique, there is an example of an advertisement that goes with it.

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