Video: Nudging: The Future of Advertising




Nudging: The Future of Advertising

Advertising tries to convince you to buy things, but nudging is about influencing customers without their knowing. It’s only going to be used more and more, but where should we place limits (if at all)?

*This video includes a paid sponsor. This sponsor was not involved in the making of the video, nor did they write any of the script. All portions of the advertisement are located at the end of the video, which was paid for as sponsored advertising content. This channel is not directly affiliated with the sponsored company, but does explicitly endorse their product after testing it firsthand. If you have questions or concerns about sponsored content, please email PolyMatter using the channel page.

Music:
Hidden Agenda Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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43 Comments on "Video: Nudging: The Future of Advertising"


  1. Taking a look at marketing today it has really gotten out of hand. It's straight up manipulation across the board now. The worst part is that people arent aware and most don't understand what's being done to them. In my opinion banning all kinds of psychological manipulation to make someone buy things they don't want or need is the way to go and would up the peassure of keeping quality over… well whatever you can even call what's being done today. No one is being open and honest about what they do and it takes someone to recognize the tricks to avoid them.

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  2. I really like your videos and I have some ideas I'd like to share in this type of format. Can you share what software you use to make the animations? Thanks!!

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  3. I do way too much research before buying high priced electronics to be “nudged” also keeping a budget forces me to watch what I need to buy like toothpaste over say a dozen glazed donuts that will definitely give me nausea and probably cause a heart attack.

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  4. I disagree with a lot of these opinions. A business has no obligations to disclose their marketing or sales strategies, regardless of how effective or even manipulative they are.
    He said "The nudge was responsible for the purchase. Not their free choice." No. You're always free to chose what you buy. Just because a store was effective at convincing you to do so doesn't mean that free will was removed.

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  5. @polymatter What is the reason that you talk very slow in some video's (like the previous video about the housing in China) and very fast (like in this video) in others?

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  6. Nudging isn't the problem. We need classes or some teachings that will warn us of dangers in our daily life, how to spot and avoid (or not avoid). It's like a moma bear teaching her cubs how to defend themselves in this world. The difference is that their world rarely changes where ours constantly does. That is why we need to stay updated and trained on how to avoid.

    On that note, government should never dictate (individual or business) what we can and can't do unless it is deemed illegal. Stay away from unnecessary regulation.

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  7. Don't tell me nudging should be regulated by the governments, how would they even do so? And I don't think it's fair to present it as a fact! That's your opinion, not a fact! Otherwise, I liked the content!

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  8. WELCOME TO NEW WORLD ORDER… IT'S ALREADY HERE IN SIN CITY OF SODOM GOMORRAH.. NO THANKS TO BACKSTABBING SPORKS AND WHITE DEVILS HAHHAHAHHAHHAHAA JUST FEED THE DEVILS… NUDGING IS ANOTHER (TONY) SA TAN GIMMICK.

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  9. So if I manipulate a police officer that's bad…but when a company with stores all over a given country manipulate tens of thousands of people into spending the money they earned from that 9-17 job for things they didn't really need – That's OK…

    Such bullshit just goes downright against what DEMOCRACY stands for.

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  10. I just think that none of those techniques are working because they simply show me something that i already knew i wanted to buy. All those new studies are missing an important piece: the surprise. Don't try to sell me what i already wanted to buy, surprise me!

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