Video: Message Map: How To Pitch Anything In 15 Seconds | Forbes




Message Map: How To Pitch Anything In 15 Seconds | Forbes

Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map

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30 Comments on "Video: Message Map: How To Pitch Anything In 15 Seconds | Forbes"


  1. The technique is a good one, but the example is poor. You've buried the product's value proposition (fresh and environmentally-friendly) and instead used redundant wording to tell the consumer something she already knows. She's shopping for soap, so she already knows what the product is. She also assumes the company listed on the product label makes the soap, so you don't need to say "Lush makes" (it's implied). Then you follow "makes" with "handmade" which is awkward and redundant wording.

    Everything you just conveyed could have been said in three words — "Lush handmade soaps", but this isn't going to persuade anyone. This is simply a product descriptor. Now it's time to actually offer a benefit the consumer cares about. So you need a verb that carries meaning. "Makes" is a throwaway word. But a verb like "refresh" or "pamper" carries weight and meaning. Next, you need to weave in your value proposition so they understand what makes Lush different from all the other handmade soaps and cosmetics. So you say something like "while helping the environment."

    And there you have it…

    "Lush handmade soaps and cosmetics pamper you while helping the environment."

    And that's how you pitch something WELL in less than 5 seconds.

    Reply

  2. Actually he pitched you by the title and the first 12 seconds when he ended by referring to the message map…if you continued to watch the rest of the video, his job was done.

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  3. Carmine Gallo Nice!! I totally dig this big time…..srsly all evening my hubby Gordon kept after me "Watch message maps video!""D'you watch it yet?!" "Leona please watch that video!!" I'm glad I did. Thanks for the awesome points Carmine! Cheers from Leona ||~_~||🤘

    Reply

  4. And in none of these points does he address why a customer may actually benefit from any of things things. A good pitch is about how the customer benefits from using the product, not how great the product is.

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