Video: Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi




Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi

Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain.

Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016).

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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29 Comments on "Video: Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi"


  1. Cut to 2019 when he is featuring in an ad for Xiomi with possibly one of the most popular celebrities (by visibility index) – Ranveer Singh. Different companies are in different stages of their product life cycle and require different marketing strategies. Beyond a point, if one has to expand operations to realize economies of scale, there is no better medium than traditional TV advertising because it reaches a wider audience.

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  2. The truth here is you might be successful with some type of shabby products in a very short run as a result of marketing and advertising, but to continue in business sustainability in the long run its about the product.

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  3. This is probably the worst talk by any CEO I've ever seen… Only kids and newbies will get impressed by it.😃 . He made many factual mistakes… and REALLY??? Patanjali became what it is now without any advertisement hahahahahaha. Mi is number one brand in India(in terms of sales) because of their products(engineered in their home country) and cheap/supremely competitive pricing…. NOT BECAUSE OF MANU the JOKER.

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  4. May be it doesn't work everytime! E.g. LG mobile division has way better products than many other companies in india but then their marketing and advertising is zero.. They are failing in india!

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  5. The most runned tv ad in 2017-18 is pathanjali… I think you should study the current market.

    Also facebook and your company xiomi does tv ads today..
    Doing business without advertising is winking at a girl in dark

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  6. Hi manu kumar jain,
    Great product is necessary with other 3 P’s.
    Product need to be upgraded on daily basis.
    Why Instagram used more than Facebook.

    Also traditional media is not lazy it’s integrated marketing communications if you want to reach greater audience in India.

    Also if you say Patanjali is not investing on advertising check BARC data.

    Also why u started tv advertising by taking katrina Kaif.
    Even though print is diminishing but you ‘MI’ is still putting ad of flash sale in Flipkart.

    My conclusion is with great product one require proper medium to send the communications to your TG. whether it is traditional or new media how the message is conveyed to your TG

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  7. It is funny how people are judging a person, passed out from IIT and IIM, with an experience of working at Mckinsey & Company, and a MD & head of Xiaomi's Indian business just based on this video. I very much agree with his point of view, product is the king, a great marketing strategy helps when the product is great. And about Patanjali, the influence of Ramdeb worked, it connected with Indian older mindset. The truth is Patanjali targeted the older generation, since they tend to believe in ayurvedic products and once the older start using a products, younger generation also get influenced.

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  8. Never normally comment on videos but there are some seriously inaccurate statements in this video. Suggest he does some research, maybe read a book or two, before deciding to get on stage and talk about companies which are very much in the public eye.

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