Video: How to create a great brand name | Jonathan Bell




How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

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32 Comments on "Video: How to create a great brand name | Jonathan Bell"


  1. Bad advice. Reverse engineering a brand name is a child’s idea of “doing business”. To create a “great brand name”, first create a great brand, then whatever name you used will be deemed a “great brand name” by intellectuals like Jonathan.

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  2. Yay, just want to say thank you for those tips, it really helpful. You inspired me. I actually create my own channel called ( T-MO SHOW )to show even more interesting things highlight.Come check it out and i will always follow you back "

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  3. Mine isn't a company but it's a composite + a non-english word.
    Dark + Kalligraph (calligrapher in German)
    I chose German, because it's the language I'm learning and because Dark ends in "k" and Kalligraph starts with "k" so it flows better.
    Not the best name, but it sure is better than my old name,
    DarkBaron – Calligraphy
    And it's original as well! (I think)

    Reply

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