How much should bands spend on advertising and marketing (viewer question)
I answer a viewer question: How much should a band spend on advertising on social media platforms when promoting a tour, album, or other project?
And note that while I’m talking about this in the specific context of bands, everything I’m saying here applies to any kind of DIY creative project.
A few things I touch on:
– Why bands should invest first and foremost in making great music with a great producer at a great studio (because advertising and marketing can’t make a bad band popular)
– How to think about the right budget for advertising your band or other project on Facebook, Instagram, and other social media platforms
– How much bands of various levels should spend on advertising for tours and album promotion
– How to directly track the ROI of Facebook advertising via platforms like Shopify and why you should invest heavily in these advertising campaigns (as long as they are profitable)
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