Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here ►►
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0:35 Steph is speeding does he get a ticket?
I think ethos and pathos are the most convincing, in my opinion.
I don't like that the Whitestrips commercial is after the two "pathos" commercials. Even though it's labeled "ethos" this is confusing editing.
That Volvo Add hits hard.
This is really important to understand. Thank you studiobinder
Nice video
Thats What its all about thank you dr. freud