Video: Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques




Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here ►►

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Music: “All I Can Give” by Jamie Bathgate:

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