Video: Ethos, Pathos, and Logos | Rhetoric | The Nature of Writing




Ethos, Pathos, and Logos | Rhetoric | The Nature of Writing

Ethos, Pathos, and Logos are the three musketeers of rhetoric! Together they help you persuade your audience that you are a credible author (ethos), that your argument is logical (logos), and that their emotional needs are met (pathos).

In this introduction we’ll pay special attention to specific examples, including letters to the editor, billboards, and advertising.

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25 Comments on "Video: Ethos, Pathos, and Logos | Rhetoric | The Nature of Writing"


  1. the colonel is experience person and when he is talking about communication problem then why isn't that logos instate of echos as he experience person. and there isn't any mention that he got this information from outside gossip or hummer

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  2. Thank you very much for this great explanation . Could we find ethos in health bruchores. We could find logos pathos but where the writer could express his or her credibility? I dont think we have ethos in this kind of communication though it is supposed to be presuasive.

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  3. Thank you so much for this video. My wife was having a hard time understanding these concepts but after watching your video she was able to complete her homework tonight. The video was clear and easy to understand, as well as the examples that you provided.

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  4. Would an effective persuasive argument consist of all 3, pathos, logos, and ethos, or will it all depend on the situation?

    I'm having a hard time trying to discern when I would be using all three together or each individually.

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  5. Great information in this video. As a University professor I certainly support the Natioanl State standards that stress these concepts in public education. That being said, the phonetic pronunciation is the current movement in the Southwest. Ethos with long o. Like Latin or Spanish.

    Do you think speakers will adjust? Or continue with the Greek pronunciation?

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