Content Marketing Strategy | Content Marketing Tutorial | Content Marketing Examples | Simplilearn
This Content Marketing Tutorial will explain the concept of Content marketing using some case studies. This Content Marketing Tutorial is designed for absolute beginners to make them usdertand the importance of Content Marketing in the current world. Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy.
This Content Marketing Tutorial will explain the topics listed below:
1. How to identify channels matter most to your business (B2B or B2C)
2. Benefits of YouTube, Facebook, Twitter and LinkedIn
3. What makes content irrestibly sharable
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To gain in-depth knowledge of Content Marketing and other Digital Marketing tools and techniques, check our Digital Marketing Certified Associate Training Course :
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What are the Digital Marketing Certitied Associate Course objectives?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications
What are the projects and tools included in this Digital Marketing course?
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
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