Advertising Techniques : How Does the Media Affect Buying Behavior?
The media affects buying behavior by targeting the desires of the market and communicating the product on a broadcast level. Discover the impact the media has on the general population with help from a management teacher in this free video on advertising.
Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky