Video: Advertising Techniques : How Does Color Affect Visual Merchandising?




Advertising Techniques : How Does Color Affect Visual Merchandising?

Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising.

Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky

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