Advertising Techniques : How Do Media Buying Services Operate?
Media buying services operate by advising, discussing and buying advertising space on behalf of their clients, and they look at the strategic elements of the marketing campaign. Understand a media buyer’s job description with help from a management teacher in this free video on advertising.
Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky