Video: Advertising Techniques for Small Business




Advertising Techniques for Small Business

What are the best advertising techniques for small business? Compare the return on investment (ROI) of outdoor advertising versus print and visual media. Word of Mouth is still the best form of business advertising, unfortunately it is also the slowest type of promotion. On premise outdoor signage is the most effective and least expensive form of advertising for a retail location compared to any other type. For more information on the outdoor sign products manufactured by Signtronix visit

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20 Comments on "Video: Advertising Techniques for Small Business"


  1. why does every video relate small business to target and mcdonalds? im not serving poison to already fat people im an electrician. i understand the message but is anyone else with me

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  2. I currently run my own cleaning service . I know something that was really helpful to my business was a national magazine company called business speaks. They offer ad space in their magazine for small businesses/services for only $20 and once you request to have your business advertised in their magazine issue, they automatically enter you into a $1,500 small business grant drawing.My businesses increased to like 35% since requesting their service. they can be found at business-speaks . com

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  3. Best of the advertising creativity. Share your questions and get answers from interested parties about advertising. Follow Advertising Genius for commenting and sharing ads and your opinion on them.
    Check: facebook.com617882024907812

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  4. Interesting, only 0.22$ per 1,000 impressions for an ‘analog’ sign exposure while the average of a ‘digital’ sign in online advertising $2-$3 per 1,000 impressions.

    One way for a small business to get that amount of impressions can be via publishing an outstanding video(s) on YouTube, then publishing it on YouTube’s advertising system. Cost per view is similar and you can control the amount of desired impressions.

    (B.T.W In my channel I help small businesses making these kinds of videos).

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  5. Great video on using signage to promote your business. Yup, my sign on my store generates about 25% of all my business and was a one time investment. Sad to see retailers with signs that look shabby. Thanks for posting.

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  6. Storeboard is a social media site for businesses that integrates classifies, marketplace, directory, and social all into one site. It's free and gets businesses a lot of exposure.

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  7. Where the fuck am I suppose to put a sign when my business is located in a suite duplex like so many business's are. I'm talking about massive buildings with tons of small business's inside. Absolutely no where to put a sign but the door. And noone can see that unless they come to the business first.

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  8. Signs as far as I'm concerned will not become obsolete anytime soon. A brick and mortar business must have it for many reasons. It helps to find the business and if it's good will catch my attention as I walk or drive by. Word of mouth is second and now includes I feel the majority of people on social networks and mobile marketing. You include these 3 along with a good website, you will beat out your average competition. Good information.

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