5 video advertising techniques | Yinc video advertising
Video Advertising Tutorial
Life is full of surprises things are always changing the way that we market and advertise. Over the past few years the internet has changed the way that it all works but there is one thing that hasn’t change since day one! That is the concept of psychology.
Wait a sec this is a video on advertising?
Of course it is! Well we will tell you what you should have been paying more attention in your psychology class because there are 5 steps in psychology that you need to know to advertise correctly. If you can do this you will be the best advertising agency in the world! The Trick is it is an art!
There are 5 chemicals that exist deep inside of your brain 4 of which are a happy drug, and the other is not! The Happy drugs are dopamine, endorphin, oxytocin, serotonin, the not so happy drug is cortisol.
To explain all of these chemicals to you we are going to use Jace as an example. This guy loves getting massages, this man has been all over the getting massages, he has gotten a massage in Vegas, Florida, Mexico California, Bahamas, and of course Utah because that is where he lives, and a bunch of other places. He has had bad massages, and some good ones. This is a chemical injection for him.
he gets a dopamine injection when He needs a massage, he craves it, and starts looking for a place to get one. He gets dopamine looking, and when he goes into sketchy places, it releases more dopamine because he finds it thrilling.
Once he lays down and relax that’s when oxytocin and serotonin kick in
If it was a bad massage he want a good one so he keeps looking, If you got a good one he looks for a better one.
Why is all this information so important?
Dopamine – keeps you seeking what your body needs or craves. This usually only lasts 2 to 3 minutes.
Oxytocin – loves safety, touch and interaction with others. It’s the love drug.
Serotonin – is the security of social dominance and loves respect from others. Think billionaires who continue to want billions.
Endorphins – mask pain and hurt. (Marathon runners are addicted to endorphins otherwise known as the “runners high”)
Cortisol – Makes you depressed and causes bad feelings. It is also what causes stress. “Do something feeling”
Most scripts are written like this in this format.
1. Headline or introduction= Dopamine
2. Problem, peril, or pain= Cortisol
3. Solutions, resolutions= Dopamine Cortisol Satisfaction
4. Call To Action or Happy Ending Serotonin, Oxytocin
So the moral of the story is get rid of your audiences cortisol and you have just got yourself a new client, or new audience or, I don’t what ever you are going for you just sold them.
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