Brands

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Publishing Spurious Research Findings Won’t Build a Profession: Response to Brand’s (2001) Evaluation of the Wilderness Enhanced Program. by Australian Journal of Outdoor Education. (View on iTunes) Abstract This article outlines serious concerns about the quality of a paper by Brand (2001) that was published in the Australian Journal of Outdoor Education (AJOE) under the…

Read More Recommended eBook: Publishing Spurious Research Findings Won’t Build a Profession: Response to Brand’s (2001) Evaluation of the Wilderness Enhanced Program.

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Star Brands by Carolina Rogoll. (View on iTunes) For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy…

Read More Recommended eBook: Star Brands

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We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring. (View on iTunes) Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world’s biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in…

Read More Recommended eBook: We First: How Brands and Consumers Use Social Media to Build a Better World