Brand

Post thumbnail

Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand (Case Study) (Report) by Sport Marketing Quarterly. (View on iTunes) Introduction Dr. Susan Hofacre, Director of Athletics at Robert Morris University (RMU), walked out of Massey Hall toward her car after her weekly Friday meeting with the University President. Susan was feeling both…

Read More Recommended eBook: Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand (Case Study) (Report)

Post thumbnail

Before the Brand: Using Positioning and Messaging to Build Brand Identity by Leslie Sutherland. (View on iTunes) Brands are created by knitting together multiple marketing elements. Much like an equation: Look + Features + Benefits + Perception = Brand But brands are risky business because brands are created in the minds of a group of…

Read More Recommended eBook: Before the Brand: Using Positioning and Messaging to Build Brand Identity

Post thumbnail

How to create a great brand name | Jonathan Bell Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan…

Read More Video: How to create a great brand name | Jonathan Bell

Post thumbnail

Brand Seduction by Daryl Weber. (View on iTunes) For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In…

Read More Recommended eBook: Brand Seduction

Post thumbnail

Marketing and Selling Your Clothing Brand Startup – How The Sell?! ➤ ALL THE ESSENTIAL TOOLS I USE: ➤ FOLLOW ME ON INSTAGRAM: Starting a clothing brand is a very exciting thing, and it’s something that a lot of people have wanted to do or attempted to do. However, it’s not easy. There are a…

Read More Video: Marketing and Selling Your Clothing Brand Startup – How The Sell?!

Post thumbnail

Brand Against the Machine by John Michael Morgan. (View on iTunes) Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long…

Read More Recommended eBook: Brand Against the Machine

Post thumbnail

Facilitating Brand Ambassadors at Facebook Scale by David Macias & Vince Vasquez. (View on iTunes) A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context…

Read More Recommended eBook: Facilitating Brand Ambassadors at Facebook Scale

Post thumbnail

Unleash Your Millionaire Mindset and Build Your Brand by Natasha E. Davis. (View on iTunes) Unleash Your Millionaire Mindset is a book filled with modern success principles and techniques for the professional and small-business owner, new and existing. The information spilling over from one page to the next, cover to cover, breaks the myths weve…

Read More Recommended eBook: Unleash Your Millionaire Mindset and Build Your Brand

Post thumbnail

Branding 123: Build a Breakthrough Brand in 3 Proven Steps – Second Edition by Barry Silverstein. (View on iTunes) This Second Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill),…

Read More Recommended eBook: Branding 123: Build a Breakthrough Brand in 3 Proven Steps – Second Edition

Post thumbnail

How To Build Your Brand: Advice From A Copywriter by KT Sterlin. (View on iTunes) Do you feel like you’re missing the one piece for your business to be successful? This ebook will give you an introduction to building the brand behind your business. It’s the first thing people see and hopefully, something they can’t…

Read More Recommended eBook: How To Build Your Brand: Advice From A Copywriter