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Your Guide to Twitter Marketing 2017: Build Your Brand, Get New Followers and Drive Traffic to Your Website by Anita Nipāne. (View on iTunes) Digital marketing environment is changing every day. Tools and techniques used for Twitter marketing are constantly changing. The tools that once were free can now be got for money only or…

Read More Recommended eBook: Your Guide to Twitter Marketing 2017: Build Your Brand, Get New Followers and Drive Traffic to Your Website

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Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand (Case Study) (Report) by Sport Marketing Quarterly. (View on iTunes) Introduction Dr. Susan Hofacre, Director of Athletics at Robert Morris University (RMU), walked out of Massey Hall toward her car after her weekly Friday meeting with the University President. Susan was feeling both…

Read More Recommended eBook: Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand (Case Study) (Report)

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Publishing Spurious Research Findings Won’t Build a Profession: Response to Brand’s (2001) Evaluation of the Wilderness Enhanced Program. by Australian Journal of Outdoor Education. (View on iTunes) Abstract This article outlines serious concerns about the quality of a paper by Brand (2001) that was published in the Australian Journal of Outdoor Education (AJOE) under the…

Read More Recommended eBook: Publishing Spurious Research Findings Won’t Build a Profession: Response to Brand’s (2001) Evaluation of the Wilderness Enhanced Program.

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Before the Brand: Using Positioning and Messaging to Build Brand Identity by Leslie Sutherland. (View on iTunes) Brands are created by knitting together multiple marketing elements. Much like an equation: Look + Features + Benefits + Perception = Brand But brands are risky business because brands are created in the minds of a group of…

Read More Recommended eBook: Before the Brand: Using Positioning and Messaging to Build Brand Identity

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Social Media Marketing in 2018 by R.M. Lewis. (View on iTunes) Learn How Thousands of People Make a Living from Social Media Marketing! There are plenty of books on this subject of social media marketing, however, only few of them are actually useful. This book was made to ensure it is full of as much…

Read More Recommended eBook: Social Media Marketing in 2018

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Path to Purpose by Carolyn Butler-Madden. (View on iTunes) Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society’s problems. In…

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Realty Blogging by Richard Nacht & Paul Chaney. (View on iTunes) Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business…

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Instagram Power by Jason Miles. (View on iTunes) CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you’re not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for…

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Visibility Marketing by David Avrin. (View on iTunes) The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to…

Read More Recommended eBook: Visibility Marketing

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Star Brands by Carolina Rogoll. (View on iTunes) For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy…

Read More Recommended eBook: Star Brands