WordPress SEO Success by Jake Aull. (View on iTunes)
For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users.
Complete, realistic, strategic, and fully hands-on, WordPress SEO Success covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include:
A quick review of the absolute basics: what SEO is and why you need itComparing and choosing the best WordPress SEO tools and plug-ins for your specific needsBuilding a complete content plan that works: a strategic approachPerforming digital audits of your own siteDefine SEO strategy and objectives for new and existing WordPress sitesIdentifying and researching keywordsHands-on SEO execution: new builds vs. post-integrationArchitecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and moreImproving SEO even if you’re running a free WordPress.com blogMeasuring SEO performance: an easy guide to analyticsUsing social media connections to strengthen your search presenceOptimizing WordPress mobile sites for smart phones and tabletsIntegrating organic SEO with paid advertising, and more
By Jake Aull
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