The Impact of On-Line Social Media Networks on Personal Communication with Reference to Generation Y (1980-1995) by Gerald B Kennedy. (View on iTunes)
The purpose of this book is to provide a critical investigation into social media sites and examine their impact on personal communication with reference to Generation Y. Part 1 will provide the definition of what a social media site is and a brief history as to how it progressed to the level it is at today. Part 2 explores privacy, the ownership of intellectual property and also the permanence of the digital record. Part 3 explores the issue of what happens if one’s virtual world gets prioritised over the real world and includes a case study on Jaak, a 24-year-old virtual life enthusiast.
By Gerald B Kennedy
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