Marketing With a Story: How to Build a Story That Will Strengthen Your Brand and Grow Your Business by Raquel Richardson. (View on iTunes)
What does your business story have to do with content marketing, getting leads and making sales? Everything. “Marketing With a Story: How to build a story that will strengthen your brand and grow your business” will teach you why marketing with a story is one of the best ways to boost sales, how to think about your role as a marketing professional, how content marketing supports sales and how using stories can help nurture leads. Included is a step-by-step process for creating your own story to be used as part of a Story Standards Guide, which can help you build your content strategy foundation the right way each and every time. Learn about the role social media plays in telling your story and how to produce and repurpose crazy-good content for these channels. When asked, “What does your company do?” you might feel like your answer lacks a solid, real, engaging response. The same can be said for “What’s your brand promise?” “What’s your company’s story?” and “What makes your company different?” “Marketing With a Story” gives you the power and the premise to respond to every one of your key audiences with crazy-good answers – every time.
By Raquel Richardson
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