Recommended eBook: Cultural Strategy

Cultural Strategy by Douglas Holt & Douglas Cameron. (View on iTunes)


Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

By Douglas Holt & Douglas Cameron

Customer Ratings: | Ratings

Price: USD

Download from Itunes


Leave a Reply

Your email address will not be published. Required fields are marked *