Cultural Strategy by Douglas Holt & Douglas Cameron. (View on iTunes)
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
By Douglas Holt & Douglas Cameron
Customer Ratings: | Ratings