Recommended book: Using Secondary Data in Marketing Research: United States and Worldwide by Patz

Using Secondary Data in Marketing Research: United States and Worldwide by Patz

Using Secondary Data in Marketing Research: United States and Worldwide by Patz

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 1995
Format: Hardcover Language: English
ISBN:

9780899309613

EAN:

9780899309613

Using Secondary Data in Marketing Research: United States and Worldwide by Patz

About this product

Product Information
Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data. It also provides an encyclopedic listing of specific sources of secondary data, including a listing of sources of global/worldwide information to assist marketing decision making. An important resource for marketing professionals, academics, and graduate students of marketing. The book begins with an overview that includes an international case in marketing. The following six chapters comprise the first part of the book, which delineates the advantages and disadvantages of secondary data, and reveals precisely how to evaluate their quality. These chapters identify differences between internal and external secondary data, including specific types of each. The second part begins with an overview that also includes an actual case in marketing. The following five chapters contain comprehensive listings of specific secondary data information sources, categorized according to the following: sources of information specific to marketing; global/worldwide information sources; sources of information regarding American Census Data; information sources about industries, corporations, and finances; and general business information sources.

Product Identifiers
Publisher ABC-Clio, LLC
ISBN-10 0899309615
ISBN-13 9780899309613
eBay Product ID (ePID) 668264

Product Key Features
Format Hardcover
Publication Year 1995
Language English

Dimensions
Weight 9.6 Oz
Width 5.8in.
Length 8.5in.

Additional Product Features
Number of Volumes 1 Vol.
Dewey Edition 20
Table of Content Secondary Data Preface General Qualities of Introduction to Secondary Data Advantages and Disadvantages of Secondary Data Evaluating Secondary Data Internal Secondary Data External Secondary Data Locating Secondary Data Specific Sources of Secondary Data Sources of Information Specific to Marketing Global/Worldwide Information Sources Sources of Information Regarding American Census Data and Reference Guides Information Sources about Industries, Corporations, and Finances General Business Information Sources Concluding Comment Selected Bibliography Index
Illustrated Yes
Dewey Decimal 658.8/3
Copyright Date 1995
Author Gordon L. Patzer
Number of Pages 184 Pages
Lc Classification Number Hf5415
Publication Date 1995-03-18
Lccn 94-040460

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