Recommended book: Tourism Marketing: A Collaborative Approach (Aspects of Tourism)

Tourism Marketing: A Collaborative Approach (Aspects of Tourism)

Tourism Marketing: A Collaborative Approach (Aspects of Tourism)

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Item specifics

Publication Year: 2004 Format: Paperback
Language: English ISBN:

9781873150894

EAN:

9781873150894

Tourism Marketing: A Collaborative Approach (Aspects of Tourism)

About this product

Synopsis
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration. This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product. “

Product Identifiers
ISBN-10 187315089X
ISBN-13 9781873150894
eBay Product ID (ePID) 30886794

Key Details
Author Alan Fyall, Brian Garrod
Number Of Pages 400 pages
Series Aspects of Tourism
Format Paperback
Publication Date 2004-12-21
Language English
Publisher Channel View Publications, Limited
Publication Year 2004

Additional Details
Series Volume Number 18
Copyright Date 2004
Illustrated Yes

Dimensions
Weight 0 Oz
Height 0.8 In.
Width 6.2 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2004-014170
LC Classification Number G155.A1F93 2004
Dewey Decimal 910/.68/8
Dewey Edition 22

Reviews
“This well-written, innovative, ground-breaking text lifts our knowledge of tourism marketing to another level and adds scholarly insight into our understanding of the topic. This is a strong addition to the tourism literature and I recommend it without reservation.”

Price: Only $4.80

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