Recommended book: The Photographer’s Guide to Marketing and Self-Promotion by Maria Piscopo (2010,

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo (2010,

The Photographer’s Guide to Marketing and Self-Promotion by Maria Piscopo (2010,

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Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Edition Number: 4
Language: English Publication Year: 2010
Format: Paperback ISBN:

9781581157147

The Photographer’s Guide to Marketing and Self-Promotion by Maria Piscopo (2010,

Product Details

Synopsis
Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fourth edition is updated througout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what’s new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, netotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career. Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Identifiers
ISBN-10 1581157142
ISBN-13 9781581157147
eBay Product ID (ePID) 78707620

Key Details
Author Maria Piscopo
Number Of Pages 256 pages
Format Paperback
Publication Date 2010-06-22
Language English
Publisher Skyhorse Publishing Company, Incorporated
Publication Year 2010

Additional Details
Edition Number 4
Copyright Date 2010
Illustrated Yes

Dimensions
Weight 14.5 Oz
Height 6.1 In.
Width 6 In.
Length 9 In.

Target Audience
Group Trade

Classification Method
LCCN 2010-006872
LC Classification Number TR690.P54 2010
Dewey Decimal 770.68/8
Dewey Edition 22

Reviews
“Full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers.”

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