Recommended book: The New Rules of Marketing and PR : How to Use News Releases, Blogs,…

The New Rules of Marketing and PR : How to Use News Releases, Blogs,...

The New Rules of Marketing and PR : How to Use News Releases, Blogs,…

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Item specifics


Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
ISBN-10: 0470379286
Format: Trade Paper ISBN-13:


Publication Year: 2008 Author: David Meerman Scott
Language: English ISBN:


The New Rules of Marketing and PR : How to Use News Releases, Blogs,…

About this product

Product Information
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

Product Identifiers
Publisher Wiley & Sons, Incorporated, John
ISBN-10 0470379286
ISBN-13 9780470379288
eBay Product ID (ePID) 66832215

Product Key Features
Format Paperback
Language English

Weight 11.5 Oz
Width 5.5in.
Height 0.9in.
Length 8.6in.

Additional Product Features
Dewey Edition 22
Table of Content Foreword Robert Scoble.Welcome to the New Rules.Introduction.I How the Web Has Changed the Rules of Marketing and PR.1 The Old Rules of Marketing and PR Are Ineffective in an Online World.2 The New Rules of Marketing and PR.3 Reaching Your Buyers Directly.II Web-Based Communications to Reach Buyers Directly.4 Blogs: Tapping Millions of Evangelists to Tell Your Story.5 The New Rules of News Releases.6 Audio Content Delivery through Podcasting.7 Forums, Wikis, and Your Targeted Audience.8 Going Viral: The Web Helps Audiences Catch the Fever.9 The Content-Rich Web Site.III Action Plan for Harnessing the Power of the New Rules.10 You Are What You Publish: Building Your Marketing and PR Plan.11 Online Thought Leadership to Brand Your Organization as a Trusted Resource.12 How to Write for Your Buyers.13 How Web Content Influences the Buying Process.14 How to Use News Releases to Reach Buyers Directly.15 The Online Media Room: Your Front Door for Much More Than the Media.16 The New Rules for Reaching the Media.17 Blogging to Reach Your Buyers.18 Podcasting and Video Made, Well, as Easy as Possible.19 Social Networking Sites and Marketing.20 Search Engine Marketing.21 Make It Happen.Acknowledgments.Index.About the Author.Preview: World Wide Rave.
Publication Year 20080000
Dewey Decimal 658.872
Copyright Date 2007
Author David Meerman Scott
Number of Pages 320 Pages
Lc Classification Number Hf5415.1265.S36 2008
Publication Date 2008-11-03

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