Recommended book: The Law of Marketing

The Law of Marketing

The Law of Marketing

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers.

Publication Year: 2001 Format: Hardcover
Language: English ISBN:

9780324009026

EAN:

9780324009026

The Law of Marketing

Product Details

Product Identifiers
ISBN-10 032400902X
ISBN-13 9780324009026
eBay Product ID (ePID) 981879

Key Details
Author Lynda J. Oswald
Number Of Pages 496 pages
Series Business Law
Format Hardcover
Publication Date 2001-07-13
Language English
Publisher Cengage South-Western
Publication Year 2001

Additional Details
Copyright Date 2002
Illustrated Yes

Dimensions
Weight 37.1 Oz
Width 8 In.
Length 10 In.

Target Audience
Group College Audience

Classification Method
LCCN 2001-031437
LC Classification Number KF1609.O85 2002
Dewey Decimal 343.73/084
Dewey Edition 21

Table Of Content
1. Introduction and Overview of the Legal Environment of Marketing Activities 2. Legal Issues Relating to Product Development: Protection of Intellectual Property Assets Through Patent and Copyright Law 3. Legal Issues Relating to Product Development: Protection of Intellectual Property Assets Through Trade Secret Law and Business Strategies 4. Legal Issues Relating to Distribution of Products: Antitrust-Law 5. Legal Issues Relating to Distribution Channels: The Franchiser-Franchisee Relationship 6. Legal Issues Relating to Promotion: Trademark Law 7. Legal Issues Relating to Promotion: Commercial Speech and Regulation of Advertising 8. Legal Issues Relating to Promotion and Consumer Protection: Unfair Competition and Consumer Protection Law 9. Legal Issues Relating to the Sale of Goods and Services: Contract Law 10. Legal Issues Relating to the Sale of Goods: Warranties and Products Liability

Price: Only $3.92

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