Recommended book: The Law of Marketing by Oswald, Lynda J.

The Law of Marketing by Oswald, Lynda J.

The Law of Marketing by Oswald, Lynda J.

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2001
Format: Hardcover Language: English
ISBN:

9780324009026

EAN:

9780324009026

The Law of Marketing by Oswald, Lynda J.

Product Details

Product Identifiers
ISBN-10 032400902X
ISBN-13 9780324009026
eBay Product ID (ePID) 981879

Key Details
Author Lynda J. Oswald
Number Of Pages 496 pages
Series Business Law
Format Hardcover
Publication Date 2001-07-13
Language English
Publisher Cengage South-Western
Publication Year 2001

Additional Details
Copyright Date 2002
Illustrated Yes

Dimensions
Weight 37.1 Oz
Width 8 In.
Length 10 In.

Target Audience
Group College Audience

Classification Method
LCCN 2001-031437
LC Classification Number KF1609.O85 2002
Dewey Decimal 343.73/084
Dewey Edition 21

Table Of Content
1. Introduction and Overview of the Legal Environment of Marketing Activities 2. Legal Issues Relating to Product Development: Protection of Intellectual Property Assets Through Patent and Copyright Law 3. Legal Issues Relating to Product Development: Protection of Intellectual Property Assets Through Trade Secret Law and Business Strategies 4. Legal Issues Relating to Distribution of Products: Antitrust-Law 5. Legal Issues Relating to Distribution Channels: The Franchiser-Franchisee Relationship 6. Legal Issues Relating to Promotion: Trademark Law 7. Legal Issues Relating to Promotion: Commercial Speech and Regulation of Advertising 8. Legal Issues Relating to Promotion and Consumer Protection: Unfair Competition and Consumer Protection Law 9. Legal Issues Relating to the Sale of Goods and Services: Contract Law 10. Legal Issues Relating to the Sale of Goods: Warranties and Products Liability

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