Recommended book: The Fundamentals of Business-to-Business Sales & Marketing Coe, John LikeNew

The Fundamentals of Business-to-Business Sales & Marketing Coe, John LikeNew

The Fundamentals of Business-to-Business Sales & Marketing Coe, John LikeNew

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Item specifics

Condition:

Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Publication Year: 2003
Format: Hardcover Language: English
UPC:

0639785384434

ISBN:

9780071408790

EAN:

0639785384434

The Fundamentals of Business-to-Business Sales & Marketing Coe, John LikeNew

Product Details

Synopsis
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. “The Fundamentals of Business-to-Business Sales & Marketing “shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.

Product Identifiers
ISBN-10 0071408797
ISBN-13 9780071408790
eBay Product ID (ePID) 2448464

Key Details
Author John Coe
Number Of Pages 208 pages
Format Hardcover
Publication Date 2003-09-11
Language English
Publisher McGraw-Hill Companies, The
Publication Year 2003

Additional Details
Copyright Date 2004
Illustrated Yes

Dimensions
Weight 18.3 Oz
Height 0.4 In.
Width 6.2 In.
Length 9.1 In.

Target Audience
Group Trade

Classification Method
LCCN 2003-000689
LC Classification Number HF5438.25.C64 2003
Dewey Decimal 658.8/04
Dewey Edition 21

Price: Only $6.99

Ends on: Ended

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