Recommended book: Social Media Marketing : A Strategic Approach by Debra Zahay, Krista E….

Social Media Marketing : A Strategic Approach by Debra Zahay, Krista E....

Social Media Marketing : A Strategic Approach by Debra Zahay, Krista E….

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Book is an INSTRUCTOR'S EDITION. It has the same content as the student edition. No marks or highlights that I see Book has light cover wear and used stickers.

Edition Number: 2 Language: English
Publication Year: 2016 Format: Paperback


Social Media Marketing : A Strategic Approach by Debra Zahay, Krista E….

Product Details

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-world focus with practical examples and case histories woven throughout the text. You’ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition’s conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today’s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.

Product Identifiers
ISBN-10 1305502752
ISBN-13 9781305502758
eBay Product ID (ePID) 219750798

Key Details
Author Debra Zahay, Donald I. Barker, Krista E. Neher, Melissa Barker, Nicholas F. Bormann
Number Of Pages 400 pages
Format Paperback
Publication Date 2016-03-22
Language English
Publisher Cengage South-Western
Publication Year 2016

Additional Details
Edition Number 2
Copyright Date 2017
Illustrated Yes

Weight 26.5 Oz
Height 0.6 In.
Width 8.5 In.
Length 10.9 In.

Target Audience
Group College Audience

Classification Method
LCCN 2015-960964
LC Classification Number HF6146.I58
Dewey Decimal 658.872
Dewey Edition 23

Price: Only $47.00

Ends on: Ended

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