Recommended book: Services Marketing (6th Edition), Gremler, Dwayne, Bitner, Mary Jo, Zeithalm, Va

Services Marketing (6th Edition), Gremler, Dwayne, Bitner, Mary Jo, Zeithalm, Va

Services Marketing (6th Edition), Gremler, Dwayne, Bitner, Mary Jo, Zeithalm, Va

(View this item on eBay)

Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Format: Hardcover
Publisher: McGraw-Hill Publication Year: 2012
Language: English ISBN:

9780078112058

EAN:

9780078112058

Services Marketing (6th Edition), Gremler, Dwayne, Bitner, Mary Jo, Zeithalm, Va

About this product

Product Information
Services Marketing, 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow’s businesses as they attempt to build strong relationships with their customers.

Product Identifiers
Publisher McGraw-Hill
ISBN-10 0078112052
ISBN-13 9780078112058
eBay Product ID (ePID) 113236430

Product Key Features
Format Hardcover
Publication Year 2012
Language English

Dimensions
Weight 49.7 Oz
Width 8.5in.
Height 1.2in.
Length 10.2in.

Additional Product Features
Dewey Edition 22
Grade to College Freshman
Illustrated Yes
Dewey Decimal 658.8
Grade from College Freshman
Copyright Date 2013
Author Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml
Edition Number 6
Number of Pages 672 Pages
Lc Classification Number Hd9980.5.Z45 2013
Publication Date 2012-03-12
Lccn 2011-051073

Price: Only $8.99

Ends on: Ended

View This Item on eBay >>>



Leave a Reply

Your email address will not be published. Required fields are marked *