Recommended book: Routledge Library Editions Marketing : Advertising for Account Handlers

Routledge Library Editions Marketing : Advertising for Account Handlers

Routledge Library Editions Marketing : Advertising for Account Handlers

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Format: Hardcover
Language: English Publication Year: 2014
ISBN:

9781138787032

Routledge Library Editions Marketing : Advertising for Account Handlers

About this product

Product Information
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Product Identifiers
Publisher Routledge
ISBN-10 1138787035
ISBN-13 9781138787032
eBay Product ID (ePID) 201639727

Product Key Features
Format Hardcover
Publication Year 2014
Language English

Dimensions
Weight 12.8 Oz
Width 6.2in.
Length 9.2in.

Additional Product Features
Dewey Edition 23
Table of Content 1. Introduction Part 1: Account Handling2. It’s An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What’s the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time
Dewey Decimal 659.1
Series Routledge Library Editions: Marketing
Copyright Date 2014
Author Nigel Linacre
Number of Pages 194 Pages
Lc Classification Number Hf5823
Publication Date 2014-09-03

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