Recommended book: Response: The Complete Guide to Profitable Direct Marketing (Hardback or Cased B

Response: The Complete Guide to Profitable Direct Marketing (Hardback or Cased B

Response: The Complete Guide to Profitable Direct Marketing (Hardback or Cased B

(View this item on eBay)

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 2
EAN:

9780195158694

Publication Year: 2002
ISBN:

0195158695

Language: English
Media: Hardback or Cased Book Format: Hardcover

Response: The Complete Guide to Profitable Direct Marketing (Hardback or Cased B

Product Details

Synopsis
Direct marketing is the single most effective way to sell products and services. A leading expert in Direct Marketing, Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers. Using scores of up-to-date examples from companies large and small, she explains how to create profitable direct mail packages, print ads, television commercials, and more, as well as online strategies for Internet direct marketing. This is a must for business owners and marketing professionals. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition ofResponseoffers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program–both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition ofResponsewill be the authoritative source for Direct Marketing strategies and techniques.

Product Identifiers
ISBN-10 0195158695
ISBN-13 9780195158694
eBay Product ID (ePID) 2234945

Key Details
Author Lois K. Geller
Number Of Pages 384 pages
Edition Description Revised
Format Hardcover
Publication Date 2002-11-01
Language English
Publisher Oxford University Press, Incorporated
Publication Year 2002

Additional Details
Edition Number 2
Copyright Date 2002
Illustrated Yes

Dimensions
Weight 24.8 Oz
Height 1.2 In.
Width 6.3 In.
Length 9.6 In.

Target Audience
Group Trade

Classification Method
LCCN 2002-006543
LC Classification Number HF5415.126.G45 2002
Dewey Decimal 658.8/4
Dewey Edition 21

Reviews
“Lois Geller’s direct marketing genius has been winning customers (and awards) for me for years. Now she has a true winner for herself. Lois’ book is destined to be on the bestseller list for a long time.”–Anne McCall Simms, General Manager Fairmont Spas Inc. “Response is a great practical guide for marketers and it’s a key tool for us. I consider it to be the cornerstone of the group’s Direct Marketing training.” –Liz Bieler, Director Insurance Services American Express Company”Lois Geller’s direct marketing genius has been winning customers (and awards) for me for years Now she has a true winner for herself. Lois’ book is destined to be on the bestseller list for a long time.”–Anne McCall Simms, General Manager Fairmont Spas Inc.”Response is a terrific resource to have in one’s personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing adirect marketing program!” –Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing”The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target.” –Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc.”What’s so unique about Response is that it brings direct marketing to life–it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!” –Murray Miller, Senior Advisor to the President and COO, American Express Company”Response is a great practical guide for marketers and it’s a key tool for us. I consider it to be the cornerstone of the group’s Direct Marketing training.” –Liz Bieler, Director Insurance Services American Express Company”Lois Geller’s direct marketing genius has been winning customers (and awards) for me for years. Now she has a true winner for herself. Lois’ book is destined to be on the bestseller list for a long time.”–Anne McCall Simms, General Manager Fairmont Spas Inc.”Response is a terrific resource to have in one’s personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used for professional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing adirect marketing program!” –Renée L. Harris, Director, New York University Marketing and Management Institute Center for Direct and Interactive Marketing”The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target.” –Daniel Coyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc.”What’s so unique about Response is that it brings direct marketing to life–it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!” –Murray Miller, Senior Advisor to the President and COO, American Express Company “Response is a terrific resource to have in one’s personal or professional library. It is filled with practical examples, valuable tools and insightful tips. It serves as a step-by-step guide to delivering successful direct marketing programs time after time after time. Whether it is used forprofessional enrichment or educational enlightenment, the reader will not be disappointed. It is an excellent book and I would recommend it for anyone doing a direct marketing program!” –Renee L. Harris, Director, New York University Marketing and Management Institute Center for Direct andInteractive Marketing “The practical approach and real-life examples in Response provide an invaluable foundation in direct marketing. Lois is a master teacher whose enthusiasm shines through on every page. I continue to reach for Response both for inspiration, and to ensure my own work is on target.” –DanielCoyne, Marketing Manager, Special Projects, Direct Marketing Association, Inc. “What’s so unique about Response is that it brings direct marketing to life–it offers insider information and only could have been written by someone who has tremendous knowledge and depth of experience. Lois has done a superb job!” –Murray Miller, Senior Advisor to the President and COO,American Express Company

Price: Only $46.29

Ends on: Ended

View This Item on eBay >>>



Leave a Reply

Your email address will not be published. Required fields are marked *