Recommended book: Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2009
Format: Paperback Language: English
ISBN:

9780061151118

EAN:

9780061151118

Punk Marketing: Get Off Your Ass and Join the Revolution

Product Details

Synopsis
The marketing revolution is here Punk Marketingis the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff-products, services, entertainment-and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed-one they have branded “Punk Marketing”-and it’s one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketingpresents a manifesto for any business-person needing to engage consumers-or any consumer seeking to understand and employ their newfound power. And here’s the good news: It’s based on principles that have existed forever. In an age of digital video recorders, “branded” entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there’s a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Product Identifiers
ISBN-10 0061151114
ISBN-13 9780061151118
eBay Product ID (ePID) 71142610

Key Details
Author Mark Simmons, Richard Laermer
Number Of Pages 256 pages
Format Paperback
Publication Date 2009-05-19
Language English
Publisher HarperCollins Publishers
Publication Year 2009

Dimensions
Weight 12.7 Oz
Height 0.6 In.
Width 7.4 In.
Length 9.1 In.

Target Audience
Group Trade

Classification Method
Dewey Decimal 658.8
Dewey Edition 22

Reviews
“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” “Cutting edge marketing strategies…. Outrageous book format.” “This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” ‘œA manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.’ ‘œCutting edge marketing strategies…. Outrageous book format.’ ‘œThis should be required reading for all marketing and advertising people who still think that the world hasn’t changed much’ ‘�A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.’� ‘�Cutting edge marketing strategies…. Outrageous book format.’� ‘�This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much’� Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.” Expertly explains why, in today’s day and age, ‘œmarketing must be both brave and intelligent to succeed.’ Expertly explains why, in today’s day and age, ‘�marketing must be both brave and intelligent to succeed.’�

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