Recommended book: Principles of Marketing Gary Armstrong and Philip Kotler 2013 Hardcover, 15e NEW

Principles of Marketing Gary Armstrong and Philip Kotler 2013 Hardcover, 15e NEW

Principles of Marketing Gary Armstrong and Philip Kotler 2013 Hardcover, 15e NEW

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Format: Hardcover
Language: English Publication Year: 2013
ISBN:

9780133084047

Principles of Marketing Gary Armstrong and Philip Kotler 2013 Hardcover, 15e NEW

About this product

Product Information
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Product Identifiers
Publisher Pearson Education
ISBN-10 0133084043
ISBN-13 9780133084047
eBay Product ID (ePID) 143663067

Product Key Features
Format Hardcover
Publication Year 2013
Language English

Dimensions
Weight 55.2 Oz
Width 8.5in.
Height 1.2in.
Length 11in.

Additional Product Features
Dewey Edition 20
Dewey Decimal 658.8
Copyright Date 2014
Author Gary Armstrong, Philip Kotler
Edition Number 15
Number of Pages 720 Pages
Edition Description 15th Edition
Lc Classification Number Hf5415.K636 2014
Publication Date 2013-01-09
Lccn 2012-037271

Price: Only $62.99

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