Recommended book: *No Supplements* Marketing 2016

*No Supplements* Marketing 2016

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Item may not include associated media. Used books may have cover wear and markings inside. Access codes and supplements such as CDs or software are not guaranteed with used items.

Edition Number: 18 Language: English
Publication Year: 2015 ISBN:

9781305773493

EAN:

9781305773493

*No Supplements* Marketing 2016

Product Details

Synopsis
Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new “Ask a Marketer” videos to introduce key concepts. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success.

Product Identifiers
ISBN-10 1305773497
ISBN-13 9781305773493
eBay Product ID (ePID) 219086546

Key Details
Author O. C. Ferrell, William M. Pride
Format Ringbound / Digital, Other
Publication Date 2015-02-27
Language English
Publisher Cengage South-Western
Publication Year 2015

Additional Details
Edition Number 18
Copyright Date 2016

Dimensions
Weight 48 Oz

Target Audience
Group College Audience

Price: Only $56.51

Ends on: Ended

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