Recommended book: Marketing Warfare by Ries, Al; Trout, Jack

Marketing Warfare by Ries, Al; Trout, Jack

Marketing Warfare by Ries, Al; Trout, Jack

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Item specifics


Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Publication Year: 1997
Format: Paperback Language: English




Marketing Warfare by Ries, Al; Trout, Jack

Product Details

Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today’s companies.

Product Identifiers
ISBN-10 0070527261
ISBN-13 9780070527263
eBay Product ID (ePID) 26607

Key Details
Author Al Ries, Jack Trout
Number Of Pages 224 pages
Format Paperback
Publication Date 1997-11-22
Language English
Publisher McGraw-Hill Companies, The
Publication Year 1997

Additional Details
Copyright Date 1998

Weight 9.7 Oz
Height 0.6 In.
Width 5.5 In.
Length 8 In.

Target Audience
Group Trade

Classification Method
LCCN 85-014957
Dewey Decimal 658.8
Dewey Edition 22

Table Of Content
2500 Years of War. The Principle of Force. The Superiority of the Defense. The New Era of Competition. The Nature of the Battleground. The Strategic Square. Principles of Defensive Warfare. Principles of Offensive Warfare. Principles of Guerilla Warfare. The Cola War. The Beer War. The Burger War. The Computer War. Strategy and Tactics. The Marketing General.

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