Recommended book: Marketing Research

Marketing Research

Marketing Research

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Item specifics


Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 9
Language: English Publication Year: 2011
Format: Hardcover ISBN:




Marketing Research

Product Details

This new edition of Gates and McDaniel’s Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.

Product Identifiers
ISBN-10 1118074610
ISBN-13 9781118074619
eBay Product ID (ePID) 102961852

Key Details
Author Carl, Jr. McDaniel, Roger Gates
Number Of Pages 736 pages
Format Hardcover
Publication Date 2011-10-11
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2011

Additional Details
Edition Number 9
Copyright Date 2012
Illustrated Yes

Weight 0 Oz
Height 1.2 In.
Width 8.2 In.
Length 10 In.

Target Audience
Group College Audience

Classification Method
LCCN 2011-021453
LC Classification Number HF5415.2.M3825 2011
Dewey Decimal 658.8/3
Dewey Edition 23

Price: Only $8.38

Ends on: Ended

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