Recommended book: Marketing Planning Guide (Haworth series in marketing) by Stevens, Robert E., L

Marketing Planning Guide (Haworth series in marketing) by Stevens, Robert E., L

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Item specifics


Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Publication Year: 1991
Format: Hardcover Language: English




Marketing Planning Guide (Haworth series in marketing) by Stevens, Robert E., L

Product Details

Haworth Best Business Books proudly presents the newly revised Marketing Planning Guide, Third Edition, the step-by-step guide giving you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of new and updated material, this classic textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan-once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor’s package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers. Book jacket.

Product Identifiers
ISBN-10 1560240830
ISBN-13 9781560240839
eBay Product ID (ePID) 675659

Key Details
Author David L. Loudon, Robert E. Stevens, William E. Warren
Number Of Pages 308 pages
Series Haworth Marketing Resources
Format Hardcover
Publication Date 1991-09-01
Language English
Publisher Haworth Press, Incorporated, The
Publication Year 1991

Additional Details
Illustrated Yes

Weight 23.2 Oz

Target Audience
Group College Audience

Classification Method
LCCN 90-027355
LC Classification Number HF5415.13.S874 1990
Dewey Decimal 658.8/02
Dewey Edition 22

Price: Only $4.28

Ends on: Ended

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