Recommended book: Marketing Plan Handbook, Marian Burk Wood,0132237555, Book, Good

Marketing Plan Handbook, Marian Burk Wood,0132237555, Book, Good

Marketing Plan Handbook, Marian Burk Wood,0132237555, Book, Good

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Item specifics

Format: Paperback Language: English
Publication Year: 2007 ISBN:

9780132237550

EAN:

9780132237550

Marketing Plan Handbook, Marian Burk Wood,0132237555, Book, Good

About this product

Product Information
How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text illustrates how marketing planning is actually applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today’s global economy and dynamic business environment can cause marketers to change their plans as the situation evolves. Through specific features, the text encourages students to formulate imaginative, yet realistic, marketing plans.

Product Identifiers
Publisher Prentice Hall PTR
ISBN-10 0132237555
ISBN-13 9780132237550
eBay Product ID (ePID) 57081043

Product Key Features
Format Paperback
Publication Year 2007
Language English

Dimensions
Weight 13.4 Oz
Width 7.9in.
Height 0.4in.
Length 9.9in.

Additional Product Features
Number of Volumes 2 Vols.
Dewey Edition 22
Table of Content Chapter 1. Introduction to Marketing Planning Chapter 2. Analyzing the Current Situation Chapter 3. Understanding Markets and Customers Chapter 4. Planning Segmentation, Targeting, and Positioning Chapter 5. Planning Direction, Objectives, and Marketing Support Chapter 6. Developing Product and Brand Strategy Chapter 7. Developing Pricing Strategy Chapter 8. Developing Channel and Logistics Strategy Chapter 9. Developing Integrated Marketing Communication Strategy Chapter 10. Planning Performance Measurement and Implementation Control Appendix. Sample Marketing Plan: Sonic Superphone Glossary References (endnotes from all chapters) Credits (sources for exhibits, ads, screen grabs) Index (company/product and subject together?), Table of Contents Chapter 1 Introduction to Marketing Planning Chapter 2 Analyzing the Current Situation Chapter 3 Understanding Markets and Customers Chapter 4 Planning Segmentation, Targeting, and Positioning Chapter 5 Planning Direction, Objectives, and Marketing Support Chapter 6 Developing Product and Brand Strategy Chapter 7 Developing Pricing Strategy Chapter 8 Developing Channel and Logistics Strategy Chapter 9 Developing Integrated Marketing Communication Strategy Chapter 10 Planning Performance Measurement and Implementation Control Appendix Sample Marketing Plan: Sonic Superphone Glossary References (endnotes from all chapters) Credits (sources for exhibits, ads, screen grabs) Index (company/product and subject together?)
Illustrated Yes
Dewey Decimal 649.133
Copyright Date 2008
Author Marian Burk Wood
Edition Number 3
Number of Pages 224 Pages
Lc Classification Number Hf5415.13.W66 2007
Publication Date 2007-03-28
Lccn 2007-002233

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