Recommended book: Marketing Nutrition: Soy, Functional Foods, Biotech… by Brian Wansink Hardback

Marketing Nutrition: Soy, Functional Foods, Biotech... by Brian Wansink Hardback

Marketing Nutrition: Soy, Functional Foods, Biotech… by Brian Wansink Hardback

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Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 2005
Format: Hardcover Language: English
ISBN:

9780252029424

EAN:

9780252029424

Marketing Nutrition: Soy, Functional Foods, Biotech… by Brian Wansink Hardback

Product Details

Synopsis
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing. Book jacket. Hardly a week goes by without a report of how some common food helps the human body fend off a disease or succumb to one. Although encouraging people to eat more nutritiously can encourage better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs, and uneaten mountains of vegetables at homes and in school cafeterias.The fact that nutrition is currently only centrally important to a small segment of the population points to a significant problem, particularly given the connection between diet and serious issues such as obesity, diabetes, strokes, and heart disease. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be effectively and efficiently done to improve nutrition.The book’s conclusions represent the combined findings of over thirty researchers and a series of twenty studies involving more than five thousand people on five continents. Wansink argues that the problem with nutrition is that it comes with a cost, often losing to competing considerations like price, convenience, habits, and taste. Wansink specifically shows how food fads, food perceptions and the psychology of various marketing segments can be leveraged to increase the consumption of functional foods. Additional chapters investigate de-marketing obesity, consumer reactions to food crises, and specific tools that can be used to understand consumer psychology to food.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from the failures and successes of others. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to bring people back to a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.

Product Identifiers
ISBN-10 0252029429
ISBN-13 9780252029424
eBay Product ID (ePID) 30481727

Key Details
Author Brian Wansink
Number Of Pages 224 pages
Series The Food
Format Hardcover
Publication Date 2005-06-08
Language English
Publisher University of Illinois Press
Publication Year 2005

Additional Details
Copyright Date 2004
Illustrated Yes

Dimensions
Weight 16.4 Oz
Height 0.8 In.
Width 6 In.
Length 9 In.

Target Audience
Group Trade

Classification Method
LCCN 2004-002526
LC Classification Number RM214.3.W36 2004
Dewey Decimal 615.8/54
Dewey Edition 22

Reviews
“Highly recommended.” CHOICE “Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless ‘ah-ha’ moments when you realize how much you wish this book had been available and required reading for your first nutrition counseling class. . . . This book is a must for everyone wanting to help people be healthier. It should be required reading for all dietetics students and practicing nutrition specialists.”– Today’s Dietitian “While this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies.”– National Culinary Review Highly recommended.–Choice

Price: Only $6.60

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