Recommended book: Marketing (NoDust) by Dhruv Grewal; Michael Levy

Marketing  (NoDust) by Dhruv Grewal; Michael Levy

Marketing (NoDust) by Dhruv Grewal; Michael Levy

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

Edition Number: 4 Author: Dhruv Grewal; Michael Levy
Publication Year: 2013 Publisher: McGraw-Hill Higher Education
Language: English Weight: 3.94 lbs
Format: Hardcover Product Group: Book
Binding: Hardcover IsTextBook: No
ISBN:

9780078029004

EAN:

9780078029004

Marketing (NoDust) by Dhruv Grewal; Michael Levy

Product Details

Synopsis
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Product Identifiers
ISBN-10 0078029007
ISBN-13 9780078029004
eBay Product ID (ePID) 159905456

Key Details
Author Dhruv Grewal, Michael Levy
Number Of Pages 768 pages
Format Hardcover
Publication Date 2013-01-03
Language English
Publisher McGraw-Hill Higher Education
Publication Year 2013

Additional Details
Edition Number 4
Copyright Date 2014
Illustrated Yes

Dimensions
Weight 63 Oz
Height 1.4 In.
Width 9.8 In.
Length 11.2 In.

Target Audience
Group College Audience

Classification Method
Dewey Decimal 658.8
Dewey Edition 23

Price: Only $4.74

Ends on: Ended

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