Recommended book: Marketing in the Public Sector : A Roadmap for Improved Performance

Marketing in the Public Sector : A Roadmap for Improved Performance

Marketing in the Public Sector : A Roadmap for Improved Performance

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.

Publication Year: 2006 Publisher: Wharton School Publishing
Language: English Weight: 1.26 lbs
Format: Hardcover Product Group: Book
Binding: Hardcover IsTextBook: Yes
Author: Philip Kotler; Nancy Lee UPC:

0076092042013

ISBN:

9780131875159

EAN:

0076092042013

Marketing in the Public Sector : A Roadmap for Improved Performance

Product Details

Synopsis
Praise for Marketing in the Public Sector “Professionally, as an academic turned politician, this bookif published a few years earlierwould have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency.” Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government “This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits.” Christine O. Gregoire, Governor, Washington State “Increasingly, public sector managers have been challenged to ‘do more with less.’ Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset.” E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University “Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it.” Dave Ross, CBS News Commentator “Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice.” Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore “Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful.” Paul Temporal<

Product Identifiers
ISBN-10 0131875159
ISBN-13 9780131875159
eBay Product ID (ePID) 53949868

Key Details
Author Nancy Lee, Philip Kotler
Number Of Pages 352 pages
Format Hardcover
Publication Date 2006-10-16
Language English
Publisher Wharton School Publishing
Publication Year 2006

Additional Details
Copyright Date 2007
Illustrated Yes

Dimensions
Weight 20.1 Oz
Height 1.2 In.
Width 6.3 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LCCN 2006-015053
LC Classification Number JF1525.P67K68 2006
Dewey Decimal 352.7/48
Dewey Edition 22

Table Of Content
Acknowledgments xv PART I INTRODUCTION 1 Chapter 1 Improving Public Sector Performance by Seizing Opportunities to Meet Citizen Needs 3 Chapter 2 Understanding the Marketing Mindset 15 PART II APPLYING MARKETING TOOLS TO THE PUBLIC SECTOR 39 Chapter 3 Developing and Enhancing Popular Programs and Services 41 Chapter 4 Setting Motivating Prices, Incentives, and Disincentives 65 Chapter 5 Optimizing Distribution Channels 87 Chapter 6 Creating and Maintaining a Desired Brand Identity 107 Chapter 7 Communicating Effectively with Key Publics 133 Chapter 8 Improving Customer Service and Satisfaction 163 Chapter 9 Influencing Positive Public Behaviors: Social Marketing 187 Chapter 10 Forming Strategic Partnerships 215 PART III MANAGING THE MARKETING PROCESS 243 Chapter 11 Gathering Citizen Data, Input, and Feedback 245 Chapter 12 Monitoring and Evaluating Performance 261 Chapter 13 Developing a Compelling Marketing Plan 277 References 291 About the Authors 309 Index 311

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