Recommended book: Marketing for Pharmacists by David A. Holdford (2007, Paperback, Revised)

Marketing for Pharmacists by David A. Holdford (2007, Paperback, Revised)

Marketing for Pharmacists by David A. Holdford (2007, Paperback, Revised)

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Item specifics

Condition:

Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Edition Number: 2
Language: English Publication Year: 2007
Format: Paperback ISBN:

9781582121062

Marketing for Pharmacists by David A. Holdford (2007, Paperback, Revised)

Product Details

Synopsis
Marketing for Pharmacists is based on the premise that marketing is not just a corporate function, but an activity that all pharmacists should undertake. Pharmacists in all settings can use the marketing ideas and techniques in this book to build their practices, develop innovative services, and generate business for their employers or organizations. This revised edition has been thoroughly updated and includes a new chapter titled “Marketing Yourself”.

Product Identifiers
ISBN-10 1582121060
ISBN-13 9781582121062
eBay Product ID (ePID) 57024353

Key Details
Author David A. Holdford
Number Of Pages 300 pages
Edition Description Revised
Format Paperback
Publication Date 2007-07-01
Language English
Publisher American Pharmacists Association
Publication Year 2007

Additional Details
Edition Number 2
Copyright Date 2007
Illustrated Yes

Dimensions
Weight 16.8 Oz
Height 0.7 In.
Width 5.9 In.
Length 8.9 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2007-022388
LC Classification Number HD9665.5
Dewey Decimal 615/.10688
Dewey Edition 22

Table Of Content
*Foundations of Marketing *Marketing Pharmacist Service *Consumer Behavior *Marketing Strategy *Segmentation and Promotion *Pricing and Placing Pharmacist Services *Marketing Yourself Foundations of Marketing Marketing Pharmacist Service Consumer Behavior Marketing Strategy Segmentation and Promotion Pricing and Placing Pharmacist Services Marketing Yourself

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