Recommended book: Marketing For Dummies (For Dummies (Lifestyles Pap

Marketing For Dummies (For Dummies (Lifestyles Pap

Marketing For Dummies (For Dummies (Lifestyles Pap

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Paperback in Good condition

Edition Number: 2 Language: English
Publication Year: 1997 Format: Paperback
ISBN:

9781568846996

EAN:

9781568846996

Marketing For Dummies (For Dummies (Lifestyles Pap

Product Details

Synopsis
An introduction to marketing discusses such topics as designing a marketing program, research, advertising, sales, and telemarketing. Marketing is the most important thing that you do in business today, even if your job title doesn2t have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

Product Identifiers
ISBN-10 1568846991
ISBN-13 9781568846996
eBay Product ID (ePID) 337315

Key Details
Author Alexander Hiam
Number Of Pages 408 pages
Format Paperback
Publication Date 1997-06-16
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 1997

Additional Details
Edition Number 2
Copyright Date 1997
Illustrated Yes

Dimensions
Weight 20.7 Oz
Height 0.9 In.
Width 7.4 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LCCN 97-071817
LC Classification Number HF5415.13.H468 1997
Dewey Decimal 658.802
Dewey Edition 22

Table Of Content
Introduction. About This Book. How This Book Is Organized. Part I: Designing a Marketing Program. Part II: Technical Skills You May Need. Part III: Using the Components of a Marketing Program. Part IV: The Part of Tens. Icons Used in the Book. Where to Go from Here. Part I: Designing a Marketing Program. Chapter 1: Why You Need a Marketing Program. Chapter 2: Basic Marketing Strategy: Find a Need and Fill It. Chapter 3: Advanced Strategy: Define Your Message. Chapter 4: Let2s Get Creative. Part II: Technical Skills You May Need. Chapter 5: Marketing Communication — Writing and Design. Chapter 6: Marketing Research: Customers, Competitors, and Industries. Part III: Using the Components of a Marketing Program. Chapter 7: Marketing on the Web. Chapter 8: Print Advertising. Chapter 9: Radio and Television Advertising. Chapter 10: Outdoor Advertising: Billboards, Banners, Signs, and More. Chapter 11: Publicity, Premiums, and Word of Mouth. Chapter 12: Special Events and Trade Shows. Chapter 13: Pricing and Price-Based Promotions. Chapter 14: Developing, Naming, and Managing Your Products. Chapter 15: Packaging and Labeling: Dressing Products for Success. Chapter 16: Distribution, Retail, and Point of Purchase. Chapter 17: Sales and Service Essentials. Chapter 18: Direct Marketing via Advertising, Telemarketing, and Direct Mail. Part IV: The Part of Tens. Chapter 19: (More Than) Ten Ways to Save Money in Marketing. Chapter 20: Ten Common Marketing Mistakes. Appendix: Writing a Marketing Plan. Index. Registration Card.

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